A company’s website is a crucial marketing tool for attracting new and high-quality consumers. What, then, differentiates a mediocre website from a terrific one? You may expect an excellent website to have the following ten features. Regardless of whether or not you decide to keep the make space!
Supporting your marketing and income channels may be as simple as including a few well-designed pieces on your website. While there are many options for aesthetic and functional components, we’ve compiled a list of what we believe to be the essential building blocks of contemporary Web Design Canada.
Any clicks shouldn’t be required to get to the different sections of the site’s menu, and each section should be simply accessible from any page. The viewer should be aware of their current location on the site and be able to navigate to other parts of the site easily. If one is accessible, we will make use of a site map. And yet, despite its seeming simplicity, this is an area where most websites could need some work. Keep in mind that there is a thin line between a valuable and unpleasant interactive menu.
- Visual Designs
People are visual beings; therefore, including attractive images on your website might increase its popularity. Your website has around 1/10th of a second to convince visitors (and prospective consumers) that they should trust and patronize your company. But moderation is key; excess is counterproductive. It would be best if you only utilized flash intros, animation, and scrolling text when absolutely necessary to make a point.
You may think of this as the skeleton of your website. Not only does the quality of your content affect how well you rank in search engines, but it’s also what most people come to your site for. Make sure the language on your website is clear and simple. The quality of the information and text you provide on the site is essential in making your website design interesting, useful, and famous.
- Web Friendly
It doesn’t matter how informative, gorgeous, or user-friendly your website design is without being optimized for the web. Your web designers must be familiar with meta tags, alt tags, and search engine optimization (SEO) and know how to ensure that your site displays correctly across all major browsers (Search Engine Optimization). Be sure your web designers are up to snuff on the many aspects that affect your site’s visibility in search engines and how it looks to visitors.
Your website’s design isn’t doing its job until it hooks them on the first page, keeps them interested on every page, and ultimately gets them in touch with you. This is known as “conversion” and is likely the end objective of your website. There is, once again, a thin line separating “interaction” from “annoyance,” thus the amount of engagement must never exceed the benefit.
- Availability of Data
It’s understandable that not every website visitor will be interested in or have time to explore every page. One piece of information, such as a contact number or physical location, maybe all they need. Due to its significance, essential data should be displayed in a readily accessible location. We’ve all been annoyed by a website because we couldn’t find the information we were looking for. Dissatisfied visitors won’t hang around for long, if at all, and aren’t likely to come back or buy anything from you because of the negative experience.
A well-designed website knows its audience’s thoughts and requirements before they do and organizes its content sensibly. A landing page that is immediately related to what they looked for, rather than requiring them to sort through all of your material, is especially crucial if visitors come to your site from a search engine or directory where your site is listed. It’s important to remember that a straight line represents the most efficient means of traveling between any two sites.
It’s important that the website accurately represents your company and its brand. Your logo, printed materials and physical location should all seem cohesive to the visitor. You’ll increase your brand’s recall and believability with a site that accomplishes this and will reflect well on your company in general.
- Turnaround time
Customers who have paid for website design services often express frustration about how long it takes to launch the site. Unfortunately, having a company that takes an abnormally long time to finish your website is the norm. The more time it takes to finish the website, the more money, and customers you will lose. If your website isn’t live and functioning correctly, it’s not doing you any good.
The primary goal of your website should be to attract new customers and expand your base of repeat customers by raising awareness of all the services you provide. To achieve your website’s success, you must provide your customers with the resources they need to transact with you in a pleasant and stress-free manner.
- White space
Minimalist design, of which white space is a part, is crucial for creating a relaxing and airy site. Every internet user is bombarded by an unlimited stream of data, which may rapidly lead to mental fatigue. Maintaining an appropriate ratio of white space to content is essential to maintaining an attractive, functional, and user-friendly website.
One may learn a thing or two about white space design from Apple’s early days. Unsurprisingly, their name is often associated with a pioneer in technological innovation.
- Hamburger Menus
In general, visitors may choose from a plethora of functions and settings on most websites. While this may make it easier to find what you’re looking for, it also takes up a lot of real estate on your screen, particularly on mobile devices. Use a hamburger menu, a button that expands into a more comprehensive menu or navigation drawer, to fix this problem in a flash. This reduces the need for extra white space and keeps the interface neat and organized without making the site harder to navigate.
- Background Videos
There is so much more to your website than what meets the eye. If you use video, customers will develop a deeper emotional connection to your brand and your company. The homepage is the first thing visitors see when they visit your website, so it’s a great place to communicate your company’s values, introduce new team members, or announce important news. To increase sales, you need to gain the trust of your customers. Customers are not only spending more time viewing but also sharing online videos. Therefore, it’s important to include them on your site.
- Consistent Typography
A cornerstone of minimalist design, legible, uncluttered, and strong typography must be used prominently on the site.
Among the requirements for a legible type are:
In most cases, the text should be bigger than 16px Black/gray in order to properly contrast with the backdrop colours or graphics.
Typefaces that are generally accepted on the web
Adequate line spacing for comfort when reading
A company’s font choice may be thought of as its typographic signature. The New Yorker, for instance, creates its instantly identifiable typeset in Adobe Caslon. Choosing a typeface for your website will be used consistently across the many pages, and other materials you provide are good.
We hope you found this in-depth look at the elements of contemporary web design helps in improving your site’s usability, conversion rate optimization, and search engine optimization.
A website can’t afford to produce anything less than the most efficient and visually beautiful design since hundreds, if not millions, of other possibilities, are available. Use these standards as a benchmark for your web design discussions and planning, and don’t let them stifle your imagination as you go forward. Connect with Digital Marketing Agency Toronto for more powerful design and fast result.